Ubud has a population of about 30,000 people, but it is becoming difficult to distinguish the town itself from the villages that surround it.
The main street is Jalan Raya Ubud (Jalan Raya means main road), which runs east-west through the center of town. Two long roads, Jalan Monkey Forest and Jalan Hanoman, extend south from Jalan Raya Ubud. Puri Saren Agung is a large palace located at the intersection of Monkey Forest and Raya Ubud roads. The home of Tjokorda Gede Agung Sukawati (1910–1978), the last "king" of Ubud, it is now occupied by his descendants and dance performances are held in its courtyard. It was also one of Ubud's first hotels, dating back to the 1930s.
The Ubud Monkey Forest is a sacred nature reserve located near the southern end of Jalan Monkey Forest. It houses a temple and approximately 340 Crab-eating Macaque (Macaca fascicularis) monkeys.
Ubud tourism focuses on culture, yoga and nature. In contrast to the main tourist area in southern Bali, the Ubud area has forests, rivers, cooler temperatures and less congestion although traffic has increased dramatically in the 21st century. A number of smaller "boutique"-style hotels are located in and around Ubud, which commonly offer spa treatments or treks up Ubud's mountains.
The Moon of Pejeng, in nearby Pejeng, is the largest single-cast bronze kettle drum in the world, dating from circa 300BC. It is a popular destination for tourists interested in local culture, as is the 11th century Goa Gajah, or 'Elephant Cave', temple complex.